Bring it all together.

Schools already have the people and the technology. Cheeklay is the gum that sticks them together.

Everything a district has, floating on its own.

Type a tool, a group or a document. It lands on the board above. Then stick it together.

The problem already has a name

The translation tax.

2of 10 schools

had their learning data connected to their other systems. The rest ran parallel spreadsheets. (Ten-school study, Indianapolis, October 2026.)

“People who have Frankenstein together tools that should be connected.”A design-sprint host, describing who they wanted at the table
“Coherence really matters more than individual initiatives.”A district team presenting its redesign

What 16 educators told us this week

The real work lives outside the systems.

“Sometimes there’s no fix and students have their names spelled wrong.”A principal, on tools that break names with non-English characters
7 of 9coaches keep their real work outside the official systems.
3 of 3teachers paid for or built their own fix.
“So many systems that all work just a bit differently.”A coach
“The tool never understands the nuances of what teachers actually want/need.”A coach

16 educators in three districts, October 2026. Shared by role, without names.

Where it started

Built from the ground up, with the people who teach.

  1. Fifth grade
  2. Seven years later
  3. The ask
  4. Before
  5. The turn

    He closed his laptop and said: tell me what’s wrong. And they told him.

  6. Four weeks
  7. After

Why it has to be built this way

Some ninth graders arrive reading at a fourth-grade level. A curriculum has to bend right there, and only the people who teach it know where.

Who it sticks together

Every piece, pointed the same way.

What we believe

We don’t sell software. Software is the means to coherence.

One tool can’t hold a plan

Connect every tool to the plan the board set.

Serve what’s there

Work with the tools a district already owns.

With teachers, not to them

Teachers build it with us and see fixes the next week.

Guidance, not generation

The AI guides teachers. It doesn’t write for them.

Design the school it should be

Build for how school should work, not how it does.

It takes people

We pick up the phone and come back next week.

The name

chee·klay

From chicle, Spanish for gum: it holds the loose pieces together, and it stretches before it lets go.

Brayan teaching a full classroom to build with AI Brayan presenting an AI lesson to students A district curriculum team in an AI working session Brayan teaching students to prompt with AI Brayan and students gathered around an AI-generated image Brayan training in the ring
Next Generation Learners, teaching the full class

The founder

Brayan Tenesaca

19 · Babson College · founder of Custos Practice

Builds with schools from the ground up: closes the laptop, asks teachers what’s wrong, and builds what they need with them.

Cheeklay is the idea underneath all of it: the people and the tools a school already has, finally stuck together.

The family

One idea, three ways in.